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Strategic Communications Workshops For Hospital and Clinic Industry

Strategic Communications Workshops For Hospital and Clinic Industry

Amos Cozy Hotel,  Jakarta | 28 – 29 March 2012 | 09.00 – 17.00 WIB | Rp. 3.500.000,- / Participant
Amos Cozy Hotel,  Jakarta | 25 – 26 April  2012 | 09.00 – 17.00 WIB | Rp. 3.500.000,- / Participant
Amos Cozy Hotel,  Jakarta | 30 – 31 Mei 2012 | 09.00 – 17.00 WIB | Rp. 3.500.000,- / Participant
Amos Cozy Hotel,  Jakarta | 27 – 28 Juni  2012 | 09.00 – 17.00 WIB | Rp. 3.500.000,- / Participant

Purpose
To provide the participants with theoretical and practical knowledge and ideas on planning and implementing a strategic communications campaign.
  • Target Participants
  • PR Managers
  • Marcom Managers
  • Brand Managers
Syllabus
Session I: Brand Communications Strategy For Hospital and Clinic Industry
  • Brand Concept
  • Brand Research
  •  Brand Identity & Guidelines
  •  Brand Communications Strategy
  • Brand Assessment
  •  Case Study

Session II: Integrated Marketing Communications Strategy For Hospital and Clinic Industry
  •  Marketing Communications Concepts
  •  Marketing Communications Tools
  • WHEN to use WHAT, WHERE, HOW, WHY
  • Determining Campaign Objectives
  • AISAS
  •  Case Study

Session III: Effective PR Campaign For Hospital and Clinic Industry
  • PR Concepts
  • Message House
  • Objectives & Action Plans
  •  Media Relations
  • Media Monitoring
  • Crisis Management
  •  Case Study

Session IV: Effective ATL Campaign For Hospital and Clinic Industry
  •  ATL Concepts
  •  ATL Tools
  •  Objectives & Action Plans
  • Creative Process
  •  Media Strategy
Case Study

Session V: Effective BTL Campaign For Hospital and Clinic Industry
  • BTL Concept
  • BTL Tools
  • Objective & Action Plans
  • Brand Activation Strategy
  • Event Strategy
  •  Case Study

Session VI: Effective Digital Campaign For Hospital and Clinic Industry
  • Digital Campaign Concepts
  •  Digital Campaign Tools
  • Objectives & Action Plans
  •  Social Media Strategy
  •  Social Listening & Measurement
  •  Case Study

Session VII: Strategic Planning For Hospital and Clinic Industry
  • Strategic Planning Process
  • Strategic Communications Proposal
  • Group Work
  • Group Presentation

Session VIII: Campaign Measurement For Hospital and Clinic Industry
  • Output, Outake, Outcome, and Impact
  • Campaign Success Measurement
  •  Group Discussion
Date & Time
  • Date :
    • 28 – 29 March 2012
    • 25 – 26 April  2012
    • 30 – 31 Mei 2012
    • 27 – 28 Juni  2012
  • Time : 09.00 – 17.00 WIB
  • Venue: Amos Cozy Hotel, Melawai – Jakarta
Price
Rp. 3.500.000,- / Participant
(Include Training Kit, Coffee Break, Lunch and Certificate)
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